Dreaming for Virtual Store?
A virtual store takes the full browsing experience you’d expect from a real shop and makes it digital. The result is an online store that consumers can explore just as they would in real life but from the comfort of their own homes.
Virtual stores can be set up for brands across a range of industries and there are a number of different ways brands choose to implement them.
Some may opt for a virtual reality store in which consumers can immerse themselves using their own VR headsets.
Outside of using VR, brands can provide access to virtual stores through their mobile app or website. In some cases, brands design a 3D store that looks exactly like their flagship retail store but that can be accessed from an app. In other cases, brands take their physical retail experience and make them virtual, bringing personalization and real-time interaction with associates to the customer.
With solutions such as HERO®, brands can create more personal virtual store experiences by allowing customers to connect with in-store associates instantly. Customers can browse the catalog of products directly through a retailer’s e-commerce website and use video, text, and chat to see the products as they actually are on store shelves through real-time access to in-store associates.
HERO® is behind today’s most effective virtual stores, powering a seamless virtual shopping experience. With HERO®, brands are ultimately benefiting from an all-in-one solution to bring their virtual store to life. HERO® gives ecommerce customers the chance to experience the same level of service, engagement, and personalization as an in-person interaction by providing online customers with instant connection to their favorite physical stores.
With the chance to connect with sales advisors at the touch of a button, customers are no longer left on hold waiting to ask a question. This is incredibly important if a store is seeking to maximize sales.